About Ephex
Backed by over 40 years of retail media experience, Ephex is a leader in implementing in-store retail strategies, advertising innovations, and visionary marketing technology. Our solutions are designed to grow shopper baskets and enhance the customer experience through seamless integration of streaming music, audio advertising, and digital signage.
Ephex’s in-store media solutions engage customers at every point of purchase, ensuring your messages reach them wherever they are in the store. Our Strategic Navigation service offers comprehensive consultation and end-to-end planning and execution services, tailored to the needs of retailers, grocers, convenience stores, wholesalers, dollar stores, and more.
By providing immersive experiences for relevant promotions and branding opportunities, Ephex connect, captivate, and convert shoppers, helping you build stronger connections and drive sales.
meet the team
At Ephex, we are a team driven by a passion for revolutionizing the in-store media experience. Our expertise spans technology, design, marketing, and customer engagement, ensuring we deliver standout solutions. We collaborate closely, using our diverse skills to transform retail environments and engage shoppers more effectively. Together, we strive to keep Ephex at the cutting edge of the digital advertising industry, pushing boundaries and driving results for our clients.
Tom O'Reilly
Founder & CEO
Tom O'Reilly is a visionary leader in the retail and marketing industries with over 40 years of experience. His deep understanding of store operations and supplier dynamics drives innovation and growth at Ephex. Tom's expertise in advertising, promotions, and marketing technology enhances retailer/vendor relationships, making him a key player in redefining the retail experience.
Innovation in retail is not just about keeping up with trends; it's about setting them. At Ephex, we aim to redefine the retail experience by merging traditional values with cutting-edge technology.
Dana Blessing
President
Dana Blessing has over 20 years of experience in retail operations and marketing. She specializes in creating business strategies for corporate and franchise systems. Dana's strong communication skills and analytical approach ensure successful project management and strategic alliances, positioning Ephex as a leader in digital business transformation.
Creating meaningful connections with customers through engaging and immersive experiences is at the heart of what we do. My goal is to build lasting relationships that drive brand loyalty and growth.
William Morrell
Chief Technology Officer
William Morrell is a seasoned technology leader with over 20 years in the tech industry. He has successfully led two startups to acquisition and managed large-scale operations for Fortune 1000 companies. William excels in guiding diverse teams in engineering, product management, and support, driving innovation and excellence in technology ventures.
Technology is the backbone of modern retail. My mission is to drive innovation and excellence, ensuring our solutions not only meet but exceed the needs of our clients.
LeeAnn Taylor
VP of Sales & Business Development
LeeAnn Taylor brings over 20 years of expertise in operations management, project management, and sales, particularly in the grocery and communications sectors. Her ability to optimize operations and improve service efficiencies makes her a strategic asset in driving growth and enhancing operational performance at Ephex.
Efficiency and strategic planning are the pillars of operational success. At Ephex, we focus on optimizing every process to ensure a seamless and superior customer experience.
Stephen Krebs
Chief Financial Officer
Stephen Krebs offers over 15 years of accounting experience, focusing on financial and project accounting within retail technology. His expertise ensures efficient financial management and integration of technology solutions into retail operations. Stephen's meticulous attention to detail and vendor management skills drive successful implementation of innovative tech solutions.
Sound financial management is essential for innovation. At Ephex, we ensure that our financial strategies support and enhance our technological advancements, driving sustainable growth.